点评:Among a LOT of competition in the area, one of the main reasons I’ve shopped at GF so frequently over the years is that they’ve always had an excellent cafe on the top floor, most recently run by Reece & Em as Elm Kombucha. This has now gone, to be replaced by a watersports section which GF clearly sees as more profitable.
So short-sighted but also symptomatic of the company’s move from an independent store focussed on quality and service to an anonymous chain, seeking growth and losing touch with what made it special. Service is ever more impersonal, disengaged and robotic, layout confusing, prices rarely competitive.
Without even a coffee shop to draw me in to make an occasional impulse gear purchase, I’ll be most likely shopping at one of the many local competitors who actually show in their customers in future.
翻译:在该地区竞争激烈的情况下,多年来我经常光顾GF的主要原因之一是他们顶楼一直有一家很棒的咖啡馆,最近由Reece & Em以Elm Kombucha的名义经营。现在咖啡馆已经没有了,取而代之的是水上运动区,GF显然认为水上运动区更有利可图。
这种做法非常短视,也体现了该公司从一家专注于质量和服务的独立门店转变为一家默默无闻的连锁店,一味追求增长,却逐渐失去了自身的特色。服务越来越缺乏人性化、冷漠和机械化,布局令人困惑,价格也缺乏竞争力。
如果没有一家咖啡馆吸引我偶尔冲动购买装备,未来我很可能会去众多真正吸引顾客的本地竞争对手那里购物。