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Crystalline4u
Overdue for a revamp
Griffiths' Sea Shell Museum & Marine Display的点评
点评：The Shell Museum is a bit of an institution in Lakes... but it's tired, it's faded and needs a revamp. The new owners have continued to try to keep it alive without revitalising the business. The business model is set to fail and could easily be turned around.
Clearly some of the items fascinate people which is why there are still people paying to enter, but ... this is where the business model fails. After entering and noting that nothing had changed since the mid- 1980s... I questioned my nostalgia. If they made the museum a gold coin donation or a reasonable entrance fee, people would be more likely to revisit. But $10 an adult for entering a room that has remained status quo for so many years ... there is no sense to that. Even though it hasn't changed, I would be more likely to visit again if it was a reasonable small entry.
The business could then focus on merchandise and selling more of their day to day goods. With a higher turner of merchandise because whilst you are there you can see the history of the business...effectively they are inviting people back, encouraging them to visit because they have something special to offer that other businesses may not.
The store really needs a revamp as well... it's cluttered and it looks like a market rather than a store. Merchandising with a clear story to tell would encourage people to buy something touristy. Right now, it just looks like a outdated store that relies on it's history rather than it's future.
This could be something incredible... but it's going to take someone with a vision to take it to where it needs to be.
Clearly some of the items fascinate people which is why there are still people paying to enter, but ... this is where the business model fails. After entering and noting that nothing had changed since the mid- 1980s... I questioned my nostalgia. If they made the museum a gold coin donation or a reasonable entrance fee, people would be more likely to revisit. But $10 an adult for entering a room that has remained status quo for so many years ... there is no sense to that. Even though it hasn't changed, I would be more likely to visit again if it was a reasonable small entry.
The business could then focus on merchandise and selling more of their day to day goods. With a higher turner of merchandise because whilst you are there you can see the history of the business...effectively they are inviting people back, encouraging them to visit because they have something special to offer that other businesses may not.
The store really needs a revamp as well... it's cluttered and it looks like a market rather than a store. Merchandising with a clear story to tell would encourage people to buy something touristy. Right now, it just looks like a outdated store that relies on it's history rather than it's future.
This could be something incredible... but it's going to take someone with a vision to take it to where it needs to be.
翻译：贝壳博物馆在湖区算得上是一个颇具规模的机构……但它已经老旧、褪色，需要翻新。新主人一直在努力维持它，却没有重振它的业务。这种商业模式注定要失败，而且很容易扭转。
显然，有些展品确实能吸引人们，所以仍然有人付费参观，但是……这正是这种商业模式失败的地方。进去之后，我发现自20世纪80年代中期以来，一切都没有改变……我开始质疑自己的怀旧之情。如果博物馆可以接受金币捐赠或合理的入场费，人们或许会更愿意再次参观。但对于一个多年来一直保持原样的房间，每位成人10美元的入场费……这毫无意义。即使它没有改变，如果门票价格合理，我还是更有可能再次光顾。
这样一来，博物馆就可以专注于商品销售，更多地销售日常用品。商品周转率更高，因为当你在那里时，你可以看到这家店的历史……实际上，他们正在邀请顾客回来，鼓励他们光顾，因为他们有一些其他店可能没有的特色。
这家店也确实需要翻新……它太杂乱了，看起来更像个市场而不是商店。有清晰故事的商品陈列会鼓励人们购买旅游产品。现在，它看起来就像一家过时的商店，依赖的是历史而不是未来。
这可能会成为一件不可思议的事情……但需要一个有远见的人来把它带到它应该去的地方。
显然，有些展品确实能吸引人们，所以仍然有人付费参观，但是……这正是这种商业模式失败的地方。进去之后，我发现自20世纪80年代中期以来，一切都没有改变……我开始质疑自己的怀旧之情。如果博物馆可以接受金币捐赠或合理的入场费，人们或许会更愿意再次参观。但对于一个多年来一直保持原样的房间，每位成人10美元的入场费……这毫无意义。即使它没有改变，如果门票价格合理，我还是更有可能再次光顾。
这样一来，博物馆就可以专注于商品销售，更多地销售日常用品。商品周转率更高，因为当你在那里时，你可以看到这家店的历史……实际上，他们正在邀请顾客回来，鼓励他们光顾，因为他们有一些其他店可能没有的特色。
这家店也确实需要翻新……它太杂乱了，看起来更像个市场而不是商店。有清晰故事的商品陈列会鼓励人们购买旅游产品。现在，它看起来就像一家过时的商店，依赖的是历史而不是未来。
这可能会成为一件不可思议的事情……但需要一个有远见的人来把它带到它应该去的地方。
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